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Breaking and Entering
About
Articles
Agency Break-In
Story
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Listen Now ▶
About
Articles
Agency Break-In
Story
FAQs
Listen Now ▶
Why Chase Broke the Agency Model and Did It Themselves
Geno Schellenberger 9/24/25 Geno Schellenberger 9/24/25

Why Chase Broke the Agency Model and Did It Themselves

Why Chase gave Times Square billboards to their in-house team

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3 PR Hacks Every Agency Needs to Get Famous (and Land More Clients)
Geno Schellenberger 9/19/25 Geno Schellenberger 9/19/25

3 PR Hacks Every Agency Needs to Get Famous (and Land More Clients)

The 3 PR hacks every agency needs to get famous

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Karl Lieberman, Global CCO of Wieden+Kennedy, Reveals How He Survived His 20s in Advertising
Geno Schellenberger 9/10/25 Geno Schellenberger 9/10/25

Karl Lieberman, Global CCO of Wieden+Kennedy, Reveals How He Survived His 20s in Advertising

Karl Lieberman’s 20s playbook for breaking into advertising.

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He Wrote “The Most Interesting Man in the World”… and Here’s What He Thinks About Ads Today
Geno Schellenberger 9/3/25 Geno Schellenberger 9/3/25

He Wrote “The Most Interesting Man in the World”… and Here’s What He Thinks About Ads Today

Jeff Kling reveals why most ads fail, and how you can rise above.

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Ghosted Sweethearts: A Candy Brand Leans Into Modern Dating
Geno Schellenberger 9/2/25 Geno Schellenberger 9/2/25

Ghosted Sweethearts: A Candy Brand Leans Into Modern Dating

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How to Win the Crowbar Awards, Insights from Nikki Baker
Geno Schellenberger 9/2/25 Geno Schellenberger 9/2/25

How to Win the Crowbar Awards, Insights from Nikki Baker

Inside tips from Fallon CEO Nikki Baker on how to win the 2025 Crowbar Awards with bold, simple holiday spec ideas for Dollar Tree

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The New Agency Job Nobody Told You About: Creative Consultant for In-House Teams
Geno Schellenberger 9/1/25 Geno Schellenberger 9/1/25

The New Agency Job Nobody Told You About: Creative Consultant for In-House Teams

Brands are hiring creatives as consultants, here’s what that means for you.

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As Entry-Level Jobs Disappear, The Uncommon Exchange Offers a New Model
Geno Schellenberger 8/29/25 Geno Schellenberger 8/29/25

As Entry-Level Jobs Disappear, The Uncommon Exchange Offers a New Model

A new program is flipping the script on internships by turning young creatives into both learners and advisors.

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They Borrowed a Laptop… Now They’re Building a Madison Ave Empire
Geno Schellenberger 8/26/25 Geno Schellenberger 8/26/25

They Borrowed a Laptop… Now They’re Building a Madison Ave Empire

From a borrowed laptop to Madison Ave expansion

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Ad Schools Are Reshaping for the AI Era. Here’s My Take.
Geno Schellenberger 8/19/25 Geno Schellenberger 8/19/25

Ad Schools Are Reshaping for the AI Era. Here’s My Take.

AI can sharpen execution, but creativity begins with the idea.

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The 3-Step Formula That Got Me Into Advertising
Geno Schellenberger 8/18/25 Geno Schellenberger 8/18/25

The 3-Step Formula That Got Me Into Advertising

The 3-step formula that gets creatives hired in advertising.

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Inside the Culture That Turned Publicis Conseil Into a Cannes Titanium-Winning Machine
Geno Schellenberger 8/15/25 Geno Schellenberger 8/15/25

Inside the Culture That Turned Publicis Conseil Into a Cannes Titanium-Winning Machine

How Publicis Conseil built back-to-back Cannes wins

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She Took Over BBDO Worldwide and Changed Everything in 18 Months
Geno Schellenberger 8/13/25 Geno Schellenberger 8/13/25

She Took Over BBDO Worldwide and Changed Everything in 18 Months

Inside Nancy Reyes’s plan to make BBDO unstoppable again

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He’s Ogilvy’s CCO. Here’s Exactly What He Looks For in Your Portfolio
Geno Schellenberger 8/7/25 Geno Schellenberger 8/7/25

He’s Ogilvy’s CCO. Here’s Exactly What He Looks For in Your Portfolio

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How to Build a Portfolio That Actually Gets You Hired (From a CCO Who Hires)
Geno Schellenberger 8/6/25 Geno Schellenberger 8/6/25

How to Build a Portfolio That Actually Gets You Hired (From a CCO Who Hires)

What this Cannes-winning CCO looks for in junior portfolios will change how you build yours…

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Tony Hawk’s Blueprint for Staying Relevant
Geno Schellenberger 8/4/25 Geno Schellenberger 8/4/25

Tony Hawk’s Blueprint for Staying Relevant

How Tony Hawk went from skate legend to agency co-founder by staying true to what keeps him relevant.

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How to Brief an Agency, According to US Bank’s Brand Chief
Geno Schellenberger 7/31/25 Geno Schellenberger 7/31/25

How to Brief an Agency, According to US Bank’s Brand Chief

Learn how to write a better agency brief and foster creative collaboration from Brooke Brown, SVP, Head of Brand and Creative at US Bank.

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How Davis Priestley Built Revery and Why Storytelling Still Wins
Geno Schellenberger 7/30/25 Geno Schellenberger 7/30/25

How Davis Priestley Built Revery and Why Storytelling Still Wins

Revery founder Davis Priestley reveals how he went from teen film sets to leading global brand stories and shares sharp, no-fluff advice for breaking into the industry.

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How Lorenzo Costa Built One of Chicago’s Fastest Growing Gen Z Agencies
Gen Z Geno Schellenberger 7/28/25 Gen Z Geno Schellenberger 7/28/25

How Lorenzo Costa Built One of Chicago’s Fastest Growing Gen Z Agencies

What do DJ gigs, frozen car washes, and zero ad spend have in common? They all helped Lorenzo Costa build one of Chicago’s fastest growing Gen Z agencies, and he's just getting started.

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Three Lessons from the CMO of Crunch Fitness for Advertising and Marketing Professionals
Geno Schellenberger 7/28/25 Geno Schellenberger 7/28/25

Three Lessons from the CMO of Crunch Fitness for Advertising and Marketing Professionals

Chad Waetzig, CMO of Crunch Fitness, shares three key lessons from his career that offer practical guidance for anyone looking to grow in advertising or marketing.

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