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Breaking and Entering
About
Articles
Agency Break-In
Story
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About
Articles
Agency Break-In
Story
FAQs
Listen Now ▶
How Brands Used Music in October 2025
Ross Yenerich 11/5/25 Ross Yenerich 11/5/25

How Brands Used Music in October 2025

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Geno’s Post Omnicom–IPG Merger Predictions
Geno Schellenberger 10/28/25 Geno Schellenberger 10/28/25

Geno’s Post Omnicom–IPG Merger Predictions

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The Industry’s a Cockroach: Why Advertising Will Never Die
Geno Schellenberger 10/23/25 Geno Schellenberger 10/23/25

The Industry’s a Cockroach: Why Advertising Will Never Die

Why Advertising Will Never Die: Lessons from Jason Harris

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500 Episodes Strong: Rob Schwartz and the Moment that Sparked Breaking & Entering Advertising
Geno Schellenberger 10/21/25 Geno Schellenberger 10/21/25

500 Episodes Strong: Rob Schwartz and the Moment that Sparked Breaking & Entering Advertising

Geno Schellenberger and Rob Schwartz reflect on 500 episodes of Breaking & Entering Advertising and the lessons that shaped their creative journeys.

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How a Florist Ad Changed Everything: Mike Byrne on Risk, Routine, and Building a Creative Life That Lasts
Geno Schellenberger 10/16/25 Geno Schellenberger 10/16/25

How a Florist Ad Changed Everything: Mike Byrne on Risk, Routine, and Building a Creative Life That Lasts

How a framed florist ad in a Philly lobby sent Mike Byrne from waiting tables to leading one of the boldest creative agencies in the world.

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Why an Ad Agency Drove a ‘92 Cutlass Into a Boulder Demolition Derby
Geno Schellenberger 10/9/25 Geno Schellenberger 10/9/25

Why an Ad Agency Drove a ‘92 Cutlass Into a Boulder Demolition Derby

An ad agency entered a demolition derby to prove that impact is everything

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The 3 Rules of Becoming a Boss in Advertising, From Entry Level to Global CEO
Geno Schellenberger 10/9/25 Geno Schellenberger 10/9/25

The 3 Rules of Becoming a Boss in Advertising, From Entry Level to Global CEO

Global CEO Erin Riley reveals the three rules that took her from entry-level to running TBWA.

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20 Years Inside Wieden+Kennedy: Mark Fitzloff’s Best Lessons for Aspiring Creatives
Geno Schellenberger 10/1/25 Geno Schellenberger 10/1/25

20 Years Inside Wieden+Kennedy: Mark Fitzloff’s Best Lessons for Aspiring Creatives

20 years at W+K distilled into lessons you need now.

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Why Chase Broke the Agency Model and Did It Themselves
Geno Schellenberger 9/24/25 Geno Schellenberger 9/24/25

Why Chase Broke the Agency Model and Did It Themselves

Why Chase gave Times Square billboards to their in-house team

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3 PR Hacks Every Agency Needs to Get Famous (and Land More Clients)
Geno Schellenberger 9/19/25 Geno Schellenberger 9/19/25

3 PR Hacks Every Agency Needs to Get Famous (and Land More Clients)

The 3 PR hacks every agency needs to get famous

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Karl Lieberman, Global CCO of Wieden+Kennedy, Reveals How He Survived His 20s in Advertising
Geno Schellenberger 9/10/25 Geno Schellenberger 9/10/25

Karl Lieberman, Global CCO of Wieden+Kennedy, Reveals How He Survived His 20s in Advertising

Karl Lieberman’s 20s playbook for breaking into advertising.

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He Wrote “The Most Interesting Man in the World”… and Here’s What He Thinks About Ads Today
Geno Schellenberger 9/3/25 Geno Schellenberger 9/3/25

He Wrote “The Most Interesting Man in the World”… and Here’s What He Thinks About Ads Today

Jeff Kling reveals why most ads fail, and how you can rise above.

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Ghosted Sweethearts: A Candy Brand Leans Into Modern Dating
Geno Schellenberger 9/2/25 Geno Schellenberger 9/2/25

Ghosted Sweethearts: A Candy Brand Leans Into Modern Dating

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How to Win the Crowbar Awards, Insights from Nikki Baker
Geno Schellenberger 9/2/25 Geno Schellenberger 9/2/25

How to Win the Crowbar Awards, Insights from Nikki Baker

Inside tips from Fallon CEO Nikki Baker on how to win the 2025 Crowbar Awards with bold, simple holiday spec ideas for Dollar Tree

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The New Agency Job Nobody Told You About: Creative Consultant for In-House Teams
Geno Schellenberger 9/1/25 Geno Schellenberger 9/1/25

The New Agency Job Nobody Told You About: Creative Consultant for In-House Teams

Brands are hiring creatives as consultants, here’s what that means for you.

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As Entry-Level Jobs Disappear, The Uncommon Exchange Offers a New Model
Geno Schellenberger 8/29/25 Geno Schellenberger 8/29/25

As Entry-Level Jobs Disappear, The Uncommon Exchange Offers a New Model

A new program is flipping the script on internships by turning young creatives into both learners and advisors.

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They Borrowed a Laptop… Now They’re Building a Madison Ave Empire
Geno Schellenberger 8/26/25 Geno Schellenberger 8/26/25

They Borrowed a Laptop… Now They’re Building a Madison Ave Empire

From a borrowed laptop to Madison Ave expansion

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Ad Schools Are Reshaping for the AI Era. Here’s My Take.
Geno Schellenberger 8/19/25 Geno Schellenberger 8/19/25

Ad Schools Are Reshaping for the AI Era. Here’s My Take.

AI can sharpen execution, but creativity begins with the idea.

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The 3-Step Formula That Got Me Into Advertising
Geno Schellenberger 8/18/25 Geno Schellenberger 8/18/25

The 3-Step Formula That Got Me Into Advertising

The 3-step formula that gets creatives hired in advertising.

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Inside the Culture That Turned Publicis Conseil Into a Cannes Titanium-Winning Machine
Geno Schellenberger 8/15/25 Geno Schellenberger 8/15/25

Inside the Culture That Turned Publicis Conseil Into a Cannes Titanium-Winning Machine

How Publicis Conseil built back-to-back Cannes wins

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