7 Things Creatives Should Know About Media, According to Apollo Partners Founder Eric Perko
Creatives, think media is just the buy at the end? Think again.
We talked with Eric Perko, Founder of Apollo Partners, about why media strategy is creative work, how small teams make better ideas, and what every creative should know about making campaigns that actually land.
Here are 7 things you need to know about media, straight from the other side of the table.