How Lorenzo Costa Built One of Chicago’s Fastest Growing Gen Z Agencies
What do DJ gigs, frozen car washes, and zero ad spend have in common? They all helped Lorenzo Costa build one of Chicago’s fastest growing Gen Z agencies, and he's just getting started.
Three Lessons from the CMO of Crunch Fitness for Advertising and Marketing Professionals
Chad Waetzig, CMO of Crunch Fitness, shares three key lessons from his career that offer practical guidance for anyone looking to grow in advertising or marketing.
What Job Seekers Can Learn from Ad Agency New Business Strategy
In our conversation, Frances breaks down how Walrus wins business without pitching, explains their philosophy of “calculated misbehavior,” and shares lessons every aspiring advertising professional can apply to break into the industry.
What Aspiring Creatives Can Learn from Kathy Collins’ 30-Year Career in Brand Marketing
Kathy Collins has spent three decades leading brand reinvention at companies like Lee Jeans, H&R Block, and Frontdoor. In this episode, she shares how lasting agency partnerships, strategic clarity, and creative risk-taking have shaped some of the most effective campaigns of her career.
How Ad Age Reporters Ewan Larkin and Brian Bonilla Built “Br-Ewan”
Ad Age reporters Ewan Larkin and Brian Bonilla explain how they collaborate on breaking news and features without ego or competition. Their partnership, nicknamed “Br-Ewan,” offers a model for fast, transparent, and effective journalism in the advertising industry.
Micky Ogando’s Modern Mount Rushmore of Advertising Leaders
Micky Ogando shares his personal Mount Rushmore of advertising leaders, highlighting Kristen Cavallo, Anselmo Ramos, Bianca Guimaraes, and Fernando Machado. Learn why these industry standouts represent the values and vision he believes every creative leader should study.
Inside Mike's Hot Honey's New Campaign: "You're Not Stoned. It's Just That Good."
Mike Kurtz, founder of Mike’s Hot Honey, joins Breaking & Entering News to discuss launching the brand’s first national advertising campaign after 15 years of organic growth. He shares how a single drizzle on pizza sparked a category-defining product and explains the strategy behind the new “Drizzle the Mike’s” campaign.
3 Takeaways from Katharine Painter on Modern Media Planning
Katharine Painter, Media Director at Apollo Partners, shares three essential lessons for modern media planners. From transparent client relationships to true creative collaboration and staying close to the work, her approach offers practical advice for anyone working in advertising.
7 Things Creatives Should Know About Media, According to Apollo Partners Founder Eric Perko
Creatives, think media is just the buy at the end? Think again.
We talked with Eric Perko, Founder of Apollo Partners, about why media strategy is creative work, how small teams make better ideas, and what every creative should know about making campaigns that actually land.
Here are 7 things you need to know about media, straight from the other side of the table.
The Fictional Agency Draft - Breaking and Entering Advertising Podcast
Ever wonder what it would look like to staff an entire ad agency with fictional characters? In this episode recap, Geno Schellenberger, founder of Breaking and Entering Media, and Brian Bonilla, Senior Agency Reporter at Ad Age, draft their dream creative teams from movies, TV, and books, debating who would lead, strategize, and pitch in the wildest agency you can imagine.
Turning Bisquick into Pop Culture Gold with Pereira O'Dell
Discover how Pereira O'Dell turns cultural moments into creative gold. From a quick-turn Bisquick x Fargo activation to a philosophy that blends advertising, technology, and entertainment, learn how this agency creates work people actually want to share. Perfect reading for creatives looking to level up their thinking.
