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Breaking and Entering
About
Blog
Agency Break-In
Story
FAQs
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Listen Now ▶
About
Blog
Agency Break-In
Story
FAQs
Listen Now ▶
New Here? Start Here. Your Guide to Breaking and Entering Media
Geno Schellenberger 5/15/25 Geno Schellenberger 5/15/25

New Here? Start Here. Your Guide to Breaking and Entering Media

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How Alyson Gaiser Built a Career in Advertising from Brandcenter to AKQA
Geno Schellenberger 2/24/25 Geno Schellenberger 2/24/25

How Alyson Gaiser Built a Career in Advertising from Brandcenter to AKQA

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Talent Unmasked 2025 Recipients
Geno Schellenberger 2/7/25 Geno Schellenberger 2/7/25

Talent Unmasked 2025 Recipients

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Heineken Names A New CMO (Wanna Come on the Pod?) and It's Time To Bring Back One of MY Favorite Ads of All-Time
Geno Schellenberger 11/11/24 Geno Schellenberger 11/11/24

Heineken Names A New CMO (Wanna Come on the Pod?) and It's Time To Bring Back One of MY Favorite Ads of All-Time

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Social Media Marketing Shouldn't Solely Be Based On Vibes, I Guess
Geno Schellenberger 11/7/24 Geno Schellenberger 11/7/24

Social Media Marketing Shouldn't Solely Be Based On Vibes, I Guess

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A Cry For Help: How Come Calling Customers "Fans" Isn't Sitting Right With Me?
Geno Schellenberger 11/4/24 Geno Schellenberger 11/4/24

A Cry For Help: How Come Calling Customers "Fans" Isn't Sitting Right With Me?

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I’m Worried About The Future of Marketing In Professional Sports
Geno Schellenberger 10/31/24 Geno Schellenberger 10/31/24

I’m Worried About The Future of Marketing In Professional Sports

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Starbucks Hires A CBO: In Unrelated News, I Don't Know What A CBO Is
Geno Schellenberger 10/29/24 Geno Schellenberger 10/29/24

Starbucks Hires A CBO: In Unrelated News, I Don't Know What A CBO Is

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Implications of Generative AI on Marketing Content Generation
Geno Schellenberger 10/25/24 Geno Schellenberger 10/25/24

Implications of Generative AI on Marketing Content Generation

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How To Bring The Magic To Marketing
Geno Schellenberger 10/24/24 Geno Schellenberger 10/24/24

How To Bring The Magic To Marketing

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I Spent 2 Full Days In The Walls of The Ad Age Agency of the Year
Geno Schellenberger 10/18/24 Geno Schellenberger 10/18/24

I Spent 2 Full Days In The Walls of The Ad Age Agency of the Year

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Operationalizing Culture: What Makes Martin Different?
Geno Schellenberger 10/15/24 Geno Schellenberger 10/15/24

Operationalizing Culture: What Makes Martin Different?

I spent two days immersing myself at The Martin Agency. The paradox of talking about culture is that culture itself is not about what you say, but how you feel.

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AD AGE OP-ED: Personal branding in the AI age—how to elevate your ad career
Geno Schellenberger 9/29/24 Geno Schellenberger 9/29/24

AD AGE OP-ED: Personal branding in the AI age—how to elevate your ad career

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Breaking and Entering Media Launches Full-Time With New Branding and Offerings for Marketing Executives
Geno Schellenberger 9/22/24 Geno Schellenberger 9/22/24

Breaking and Entering Media Launches Full-Time With New Branding and Offerings for Marketing Executives

Breaking News: Advertising Industry Juggernaut Breaking and Entering Media Has Launched As A Full-Time Operation With New Branding And New Offerings To Help Marketing Executives Navigate The Advertising Industry. Some People Still Know How Business Is Done.

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Treat People Like People: Networking Advice From An ACD Thriving In The Industry
Geno Schellenberger 5/5/24 Geno Schellenberger 5/5/24

Treat People Like People: Networking Advice From An ACD Thriving In The Industry

Connecting in the advertising industry as a student is crucial, but often daunting. Sending emails or LinkedIn messages can be intimidating, yet vital for building relationships.

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Brands That Have Broken The TikTok/ Gen Z Algorithm
Geno Schellenberger 4/3/24 Geno Schellenberger 4/3/24

Brands That Have Broken The TikTok/ Gen Z Algorithm

Let's take a look at three brands who have capitalized and found success from the platform.

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2024’s Talent Unmasked, the Ad Industry’s Early Talent to Know
Geno Schellenberger 1/5/24 Geno Schellenberger 1/5/24

2024’s Talent Unmasked, the Ad Industry’s Early Talent to Know

Talent Unmasked is finally upon us.

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Havas Chicago and The Night Ministry Launch "The Donation Display" to Help Unhoused Chicagoans
Geno Schellenberger 12/12/23 Geno Schellenberger 12/12/23

Havas Chicago and The Night Ministry Launch "The Donation Display" to Help Unhoused Chicagoans

Work done by your accomplice.

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Three Brands That Make Me Feel Something - A Gen Z Perspective.                                Proudly Sponsored Content.
Geno Schellenberger 7/6/23 Geno Schellenberger 7/6/23

Three Brands That Make Me Feel Something - A Gen Z Perspective. Proudly Sponsored Content.

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Is a master’s degree really worth it? An undergraduate's perspective. Proudly Sponsored Content
Geno Schellenberger 6/27/23 Geno Schellenberger 6/27/23

Is a master’s degree really worth it? An undergraduate's perspective. Proudly Sponsored Content

My name is Lucy, and for the purpose of gaining field experience, I joined the Strategic Brand Communication team as the digital marketing intern.

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