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Breaking and Entering
About
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Agency Break-In
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Listen Now ▶
About
Blog
Agency Break-In
Story
FAQs
Listen Now ▶
Implications of Generative AI on Marketing Content Generation
Geno Schellenberger 10/25/24 Geno Schellenberger 10/25/24

Implications of Generative AI on Marketing Content Generation

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How To Bring The Magic To Marketing
Geno Schellenberger 10/24/24 Geno Schellenberger 10/24/24

How To Bring The Magic To Marketing

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I Spent 2 Full Days In The Walls of The Ad Age Agency of the Year
Geno Schellenberger 10/18/24 Geno Schellenberger 10/18/24

I Spent 2 Full Days In The Walls of The Ad Age Agency of the Year

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Operationalizing Culture: What Makes Martin Different?
Geno Schellenberger 10/15/24 Geno Schellenberger 10/15/24

Operationalizing Culture: What Makes Martin Different?

I spent two days immersing myself at The Martin Agency. The paradox of talking about culture is that culture itself is not about what you say, but how you feel.

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AD AGE OP-ED: Personal branding in the AI age—how to elevate your ad career
Geno Schellenberger 9/29/24 Geno Schellenberger 9/29/24

AD AGE OP-ED: Personal branding in the AI age—how to elevate your ad career

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Breaking and Entering Media Launches Full-Time With New Branding and Offerings for Marketing Executives
Geno Schellenberger 9/22/24 Geno Schellenberger 9/22/24

Breaking and Entering Media Launches Full-Time With New Branding and Offerings for Marketing Executives

Breaking News: Advertising Industry Juggernaut Breaking and Entering Media Has Launched As A Full-Time Operation With New Branding And New Offerings To Help Marketing Executives Navigate The Advertising Industry. Some People Still Know How Business Is Done.

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Treat People Like People: Networking Advice From An ACD Thriving In The Industry
Geno Schellenberger 5/5/24 Geno Schellenberger 5/5/24

Treat People Like People: Networking Advice From An ACD Thriving In The Industry

Connecting in the advertising industry as a student is crucial, but often daunting. Sending emails or LinkedIn messages can be intimidating, yet vital for building relationships.

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Brands That Have Broken The TikTok/ Gen Z Algorithm
Geno Schellenberger 4/3/24 Geno Schellenberger 4/3/24

Brands That Have Broken The TikTok/ Gen Z Algorithm

Let's take a look at three brands who have capitalized and found success from the platform.

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2024’s Talent Unmasked, the Ad Industry’s Early Talent to Know
Geno Schellenberger 1/5/24 Geno Schellenberger 1/5/24

2024’s Talent Unmasked, the Ad Industry’s Early Talent to Know

Talent Unmasked is finally upon us.

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Havas Chicago and The Night Ministry Launch "The Donation Display" to Help Unhoused Chicagoans
Geno Schellenberger 12/12/23 Geno Schellenberger 12/12/23

Havas Chicago and The Night Ministry Launch "The Donation Display" to Help Unhoused Chicagoans

Work done by your accomplice.

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Three Brands That Make Me Feel Something - A Gen Z Perspective.                                Proudly Sponsored Content.
Geno Schellenberger 7/6/23 Geno Schellenberger 7/6/23

Three Brands That Make Me Feel Something - A Gen Z Perspective. Proudly Sponsored Content.

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Is a master’s degree really worth it? An undergraduate's perspective. Proudly Sponsored Content
Geno Schellenberger 6/27/23 Geno Schellenberger 6/27/23

Is a master’s degree really worth it? An undergraduate's perspective. Proudly Sponsored Content

My name is Lucy, and for the purpose of gaining field experience, I joined the Strategic Brand Communication team as the digital marketing intern.

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Why I am pursuing the University of Illinois’ Master’s in Strategic Brand Communication this Fall. Proudly Sponsored Content.
Geno Schellenberger 6/11/23 Geno Schellenberger 6/11/23

Why I am pursuing the University of Illinois’ Master’s in Strategic Brand Communication this Fall. Proudly Sponsored Content.

Geno shares his experiences, insights, and advice on advertising, strategic brand communication & pursuing a Master's degree in the field.

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Meet Lauren, Breaking and Entering Network Spotlight
Geno Schellenberger 6/1/23 Geno Schellenberger 6/1/23

Meet Lauren, Breaking and Entering Network Spotlight

Interview with Lauren Rickenbrode

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Meet Sydney, Breaking and Entering Network Spotlight
Geno Schellenberger 6/1/23 Geno Schellenberger 6/1/23

Meet Sydney, Breaking and Entering Network Spotlight

Interview with Sydney Stephens

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Meet Aaron, Breaking and Entering Network Spotlight
Geno Schellenberger 5/17/23 Geno Schellenberger 5/17/23

Meet Aaron, Breaking and Entering Network Spotlight

Interview with Aaron Jolly

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Meet Ifunanya, Breaking and Entering Network Spotlight
Geno Schellenberger 5/17/23 Geno Schellenberger 5/17/23

Meet Ifunanya, Breaking and Entering Network Spotlight

Interview with Ifunanya Nwaoba

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Meet Aidan, Breaking and Entering Network Spotlight
Geno Schellenberger 5/15/23 Geno Schellenberger 5/15/23

Meet Aidan, Breaking and Entering Network Spotlight

Interview with Aidan Whitney

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Meet Feiben, Breaking and Entering Network Spotlight
Geno Schellenberger 5/15/23 Geno Schellenberger 5/15/23

Meet Feiben, Breaking and Entering Network Spotlight

Interview with Feiben Kiros

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Meet Madeline, Breaking and Entering Network Spotlight
Geno Schellenberger 5/14/23 Geno Schellenberger 5/14/23

Meet Madeline, Breaking and Entering Network Spotlight

Interview with Madeline Bieniarz

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